IRM Presents -

 
Market Entry Japan

THE FACTS: Opportunities in the Japanese Market
STEP I: Market Diagnosis
STEP II: Market Analysis
STEP III: Implementation
STEP IV: Follow-up Provisions


           Send your inquiry to: Mr. Eiso Kawamoto 

 

 
INTRODUCTION
 

IRM's MARKET ENTRY JAPAN program is a comprehensive, efficient, moderately-priced action package. Designed to assist International businesses in their efforts to successfully penetrate the lucrative Japanese market.

MARKET ENTRY JAPAN provides you with effective, results-oriented services at reasonable cost, through application of the following steps, as selected by the client, accordmg to the desired objectives.

 

  
FACTS
Better-informed Japanese consumers are belatedly realizing the advantages to be gained from purchasing and using imported products and services; across the price spectrum.

Japanese companies are desperately seeking competitively-priced foreign products, components, parts and services, in efforts to reduce costs and survive.

They are moving, in droves, toward offshore manufacturing, on their own, or through strategic alliances with overseas partners; thus generating a plethora of new opportunities for foreign firms.

The Japanese government is under enormous pressure, both internally and externally, to deregulate the domestic market and boost consumption. Hence, creating a swiftly growing capacity for imports.

Foreign governments are also keen to assist their own domestic businesses' efforts to crack the potentially lucrative Japanese market.

 

  

STEP I: Market Diagnosis

Diagnosis of the Japanese market's potential for your company's products and/or services. A crisp survey will be conducted, covering the key factors of your targeted market,

Including:

  • Market size and significant trends
  • A profile of market segments
  • A profile of the distribution system
  • A profile of major competitors
  • Import regulations/ tariffs

Based on this research, a succinct report describing the potential market for your company's products/ services will be provided.

 

  

STEP II: In-depth Market Analysis

Once the client has concluded that the Japanese market is prospective, a comprehensive, detailed analysis, combined with an optimum marketing strategy package, shall be conducted and prepared. IRM's consultants are then well-prepared to proffer the following services:
  • Consumer, Industrial and Distribution Analyses
  • Product/ Concept Analysis
  • Media Research
  • Analysis of How the Japanese Public Perceives Your Corporate/ Brand Image
  • Strategic Recommendations for Optimum Market Penetration

Research Methodology:

  • Personal Interviews
  • Telephone Interviews
  • Direct Mail Surveys
  • Online Surveys
  • Statistical Data Analysis
  • Consumer Product/ Service Evaluation Clinics
  • Professional, Academic, Industrial or Consumer Focus Sessions

 

  

STEP III: Implementation

Efficient, practical and effective services regarding the implementation of MARKET ENTRY JAPAN include:
  • Assistance in establishing optimum operation in Japan
  • Potential joint-venture partner quest, scrutinization and orchestration
  • Acquisition search and arrangements
  • Site selection and plant location
  • Evaluation of potential importer/ distributor candidates
  • Executive and Japanese staff recruitment
  • Executive accommodation arrangements

Pertinent fees quoted, and duration of service delineated, prior to services being rendered.

 

  

STEP IV: Follow-up Provisions

IRM will provide the client with assistance as required with:

  • Act as the representative office or liaison office of the client in Japan while the client is preparing for the establishment of its own operation
  • Promotional marketing arrangements
  • Government-lndustry-lnvestor Relations and Public Relations


           Send your inquiry to: Mr. Eiso Kawamoto 

 

Copyright© 1996-2003 IRM Inc.

IRM Inc. 1-4-2 Higashi-azabu, Minato-ku, Tokyo 106-0044 Japan
IRM (USA) Inc. 220 East 42nd Street, New York, NY 10017 U.S.A.