Program Contents (November 1st, 2008)

"Japan's Technology Part 2"
- Solor Battery/Energy -

Currently, the world’s movement towards "post oil" advances rapidly. Among those attracting attention is "Solar Power Generation." In Europe, nations have been cited advancing the construction of "power plants" arranging dozens of solar panels, in order to match thermal power plants. In emerging nations such as China and India, new solar cell manufacturers are cropping up one after another, aiming to enter this European market. Meanwhile in Japan, Sharp in an unconventional strategy move, seeing solar cells as the "next oil field," embarks on the solar power generation business not only simply producing solar panels. In addition, Showa Shell Oil, sensing the future crisis in oil, launches a new strategy looking to develop the solar cell business into the next pillar like that of oil. We will convey the fierce competition being waged on the forefront of the world focusing on solar light.

"Can Japan weather the storm?"
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A sudden increase in Yen value advances with 1 Dollar = 90 Yen range. While the currency of each nation worldwide substantially depreciates, only the Yen soars "walking tall and alone." Why is this occurring? In the background, with world currencies being pulled out from the market of each nation, in an "elimination method" the Yen is being bought, then "Yen is borrowed at a low interest rate to buy high interest foreign currency assets," such Yen carry trades being handled simultaneously. A soaring Yen due to the "reverse rotation" of money, casts a dark shadow over the Japanese manufacturing Industry. In addition to the decline in external demand, if the yen continues to appreciate, company's management will become more and harsher. We will convey the background of the sudden increase in yen value and its serious impact on the Japanese economy.

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